S'poreans most committed to making mom happy this Mother's Day: Survey

SINGAPORE - Singaporeans are the most committed in making mom happy this Mother's Day, according to a Groupon survey across its Asia-Pacific markets.

70 per cent of the respondents in Singapore will seek out a different gift or activity to give their mother this year, instead of giving the same type of gift every year.

This is the highest percentage of any market surveyed, and is tied with New Zealand.

Respondents in Singapore revealed that they would spend an average of 128 minutes online or in-store searching for a Mother's Day gift and would purchase or make a gift as early as two to three weeks before Mother's Day.

Figuring out what mom really wants is the most challenging part of Mother's Day gift buying, said half of the respondents in Singapore.

Other concerns that lead the list include staying within budget or worrying that mom will not like the gift.

Singaporean moms most sentimental

For Singaporean moms, it really is the thought that counts. 66 per cent of Singaporean moms - more than any other market surveyed - admitted to saving their past Mother's Day gifts for sentimental reasons.

More than half of Singaporean moms (66 per cent) also said that they would accept their gift and say nothing even if the gift is not quite what they wanted.

The remaining Singapore respondents said that they would re-gift it (33 per cent) or donate their gift to charity (12 per cent), with only a small minority saying that they would throw the gift away (4 per cent) or make the giver feel guilty (3 per cent).

candicec@sph.com.sg