Ad veteran finds his spark

Ad veteran finds his spark
Adman Pann Lim with his daughter Aira and son Renn.

SINGAPORE - The design of lift buttons fascinated him as a child. But that interest in design faded and in his teens he was at a loss as to what he wanted to do with his life.

A diploma course in visual communication at Temasek Polytechnic (TP) revived that creative spark and changed his life.

Now, Mr Pann Lim, 40, is an award-winning advertising industry veteran.

Wanting to give back to the poly that helped shape his life, he is now an adjunct lecturer there.

The creative director of Kinetic Design and Advertising will also be speaking at The New Paper/Temasek Polytechnic Beyond O Level Seminar on Jan 11 at the polytechnic. (See report above.)

Last year, Kinetic Design and Advertising, the firm which he co-founded, was the joint winner of the Singapore Creative Circle Awards 2013 Agency of the Year, with a grand haul of 36 medals. Mr Lim was also awarded the President's Design Award last month.

Mr Lim spoke about his "lost" days.

After his O levels at Tanjong Katong Technical, he enrolled in a three-year pre-university course. He found the pace too slow. He retook his O levels and qualified for a junior college.

He went on to take his A levels but did badly. "Like most Singaporean students, I didn't know what I wanted to do at that time. I didn't know my options to make an informed choice," he said.

"I was in NS (national service) and wondering where I could go to next when a friend from my art class in JC told me about the visual communication course.

"I was so excited that I signed up and went for an aptitude test although I was two years away from ORD (operationally ready date)," he recalled.

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