Japanese companies fight to attract students

Japanese companies fight to attract students
Participants in a simulated interview in the roles of company employees in charge of recruiting and students seeking jobs practice effective ways of telling students about unofficial job offers in Chiyoda Ward, Tokyo.

In late May, a training programme for company employees responsible for recruiting and human resources was held by Tokyo job information provider Mynavi Corp.

The programme, held in central Tokyo, taught participants how to help prevent students who have received unofficial job offers from declining the offers. During the programme, participants held simulated interviews.

"We evaluated your experience and achievements at your part-time job, and we feel your approach to work will be useful [at our company]. We hope you will be active [at our company]," said a participant playing the role of a company worker in charge of recruiting.

"Thank you very much," said a participant taking the role of a student who received an unofficial job offer.

The training programme is aimed at keeping up students' interest in a company that unofficially offered them a position by conveying a strong impression that the student is the very person the company wanted to hire. The programme offered tips such as sending students' parents a letter to help encourage students to enter the companies.

Thanks to the economic recovery, more and more students, particularly those who will graduate from university in spring 2015, are having an easier time finding a job. The number of recruits sought has been increasing, with some students receiving many unofficial job offers-which are made verbally-as early as April.

Small and midsize companies that gave students unofficial job offers are trying to maintain students' eagerness to join until an official job offer may be given in October by studying how to keep students interested, utilizing social media to ensure they continue wanting to enter the companies and using other tactics, sources said.

"We had very few students who were looking for a job at our company, and we were only able to give half the number of unofficial job offers of our recruiting target," said a Tokyo construction company employee in charge of recruiting who participated the programme. "Even when we have such a dire need, one person we offered a job to has already declined the offer," the employee said of the severe situation they are facing in recruiting.

"Large companies are seeking additional labour, and we're worried about whether people we offered jobs will be taken away [by such companies]," said a web design company employee.

The number of job offers so far for university students who will graduate in spring 2015 is 680,000-up 25.6 per cent from the previous year. Small and midsize companies saw a 44.5 per cent increase in such recruiting, according to a survey conducted by Recruit Holdings Co. Competition to attract deserving students is becoming fierce.

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