SINGAPORE - Generations of Singaporeans have grown up to the taste of Milo, yet few are likely to know how the well-loved chocolate malt beverage is made.
Perhaps this is rightly so, as Nestle has never before opened the doors to any of their Milo factories worldwide. Come July 2014 though, Milo Singapore will welcome primary school students onto their premises and allow them a glimpse of the company's beverage production process.
"Milo is quite possibly Singapore's national beverage that has nourished every school-going child; a beverage that every Singaporean holds dear to heart," said Mr Valerio Nannini, Managing Director for Nestle Singapore.
Named after a Roman champion athlete in Greek mythology, Milo was created by a chemist named Thomas Mayne from Nestle Australia and was first launched in Sydney in 1934. It was then introduced to Singapore two years after that.
Milo has been produced locally since 1984 in Nestle's Jurong factory - also the single largest factory for the production of malt extract in the world.
Over the years, the public has repeatedly requested for factory tours, AsiaOne understands; hence, Milo is launching the behind-the-scenes tour this year.
"When Alois (referring to Alois Hofbauer, Region Head for Nestle Malaysia/Singapore) came on board last year, we started fooling around with ideas and trying to see if we could really make it happen," said Mr Nannini.
On March 27, Nestle held a special preview of the world's first interactive Milo Discovery Tour. It was officiated by Mr Paul Bulcke, Chief Executive Officer of Nestle S.A.
The preview of the Milo Discovery Tour also marks the start of "Choose Wellness, Choose Nestle", a regional Nutrition, Health and Wellness campaign that Nestle is launching this year. With this campaign, there will be a series of upcoming events lined up to encourage and empower Singaporeans to eat well, be active and stay healthy together.