SINGAPORE - A team of National University of Singapore students who offered shopping vouchers as prizes in an online news quiz triumphed in a digital advertising contest yesterday.
The four-strong "Envision" outfit, from the business school and Department of Communications and New Media, beat three other teams to take home a $2,000 prize in the second annual Pitch It! competition. Each team was given $5,000 to carry out a 12-day campaign to advertise The Straits Times digital subscriptions to student peers.
Envision launched its effort using e-mail and Facebook and was praised by the judges for displaying an "effective strategy". The team had honed its skills by taking part in four similar competitions earlier this year. Member Fion Leong, 23, said: "In other challenges, we didn't get to execute our plans, so we found this experience very real."
Mr Eric Ng, head of circulation marketing at SPH, said the Envision team had demonstrated "a comprehensive understanding of the business case" and a "holistic marketing plan".
Pitch It! is organised by NUS' Department of Communications and New Media and sponsored by Singapore Press Holdings, ad agency Bates CHI & Partners and media agency m/Six.
Yesterday's four finalists were picked from 18 teams from institutions that included Nanyang Technological University and Singapore Management University.
Members of the winning team will get the opportunity to work as interns at the agencies sponsoring the contest.
This article was published on April 6 in The Straits Times.
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