When ActiveSG was launched, it was touted as "an all-encompassing and inclusive national movement for sport, where all can experience the joy of living better through sport".
In reality, anyone who has attempted to access its benefits would find the process unnecessarily cumbersome and anything but inclusive.
From registration to activation and finally downloading a QR code for use, the entire process is time-consuming and agonising, even for an adept user of modern technology.
Sport Singapore assumes that everybody is tech-savvy and has a gadget to access the benefits of ActiveSG.
I cannot imagine how certain sectors of our population, such as senior citizens, can follow the tedious steps to get the $100 to be used for sports activities, much less use the money to book facilities and programmes through the ActiveSG app.
Money and efforts have been spent to publicise the programme but not much seems to have been done to ensure that the benefits can be easily accessed by target users.
If the Government is sincere about promoting sports and a healthy lifestyle to the man on the street, it should simplify the entire process, perhaps by issuing each eligible person a simple stored value card or something similar. I am sure more people will be encouraged to do sports when they find it easier to tap this benefit.
Swee Bee Lan (Ms)
This article was first published on June 24, 2014.
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