I refer to the report, One Man's Meat Is Another's Poison by Benson Ang (SundayLife!, March 30). I do not think that the $50,000 poster campaign would change eating habits.
The poster has good intentions, but should be more engaging, and its message better presented. The change might take a while, just like with the campaign to save the sharks by discouraging the consumption of shark fins.
If done in the same vein, I think that this could be a successful campaign.
Darren Chan Keng Leong
This article was published on April 5 in The Straits Times.
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