With the sheer number of choices in stores today, buying a camera can be both an exciting and a daunting experience for many consumers taking up digital photography for the first time.
What are the features that make a real difference? Which manufacturer produces the most reliable cameras and best lenses? After I have shot the images, how do I print them easily?
To those questions, many new and experienced photographers have found their answer in Canon. The reason is simple - it not only produces the best cameras to capture images in both casual and professional settings but also makes an unrivalled ranges of lenses and printers to output the digital works.
This ecosystem of solutions provide photographers a complete, seamless experience from the time they take their first Canon cameras out of the box to when they print out these pictures on their Canon printers.
Unlike other camera makers or printer makers, Canon has all the important components that let you tell a compelling story, whether you are new to photography or a seasoned professional.
A Canon camera for everyone
This is especially true in the range of cameras that Canon produces, from "point-and-shoot" compact cameras to capture a baby's first steps to sophisticated digital SLR cameras used to take some of the world's most iconic images.
When it comes to compact cameras, Canon's IXUS and Powershot series have provided the portability demanded by users while producing excellent images that the company is renowned for.
The IXUS range, for example, has long set the standard for its class. Stylish yet user-friendly and powerful, it uses Canon's excellent image sensors to produce true-to-life pictures, whether you are on holiday in Bali or at a graduation ceremony.
The Powershot range provides more advanced features for users seeking more control and image quality, despite the relatively compact size that the cameras appear in. For discerning amateur photographers who want great photos on the go, Canon's Powershot cameras have proved to be the answer over the years.
Canon also produces world-renowned cameras that provide unrivalled flexibility, though the popular EOS digital SLR cameras and exciting new EOS M cameras, which let users switch out lenses easily for the best results in different shooting conditions.
At the top end, the EOS digital SLR range represents 70 years of research and development dedicated to creating the best cameras. With the best optical sensors around, and a wide range of lenses to complement them, these EOS digital SLR cameras have been the choice for many professional photographers as well as hobbyists over the years.
Completing the comprehensive Canon lineup is the new EOS M range, which combines the flexibility of the digital SLR camera system and the portability provided by smaller compact cameras in an attractive package. Through an adapter, these sleek and slim EOS M cameras can make use of existing lenses made for the EOS digital SLR system.
Unrivalled range of lenses
Of course, all the best cameras in the world would only mean something to users if they are backed up by lenses that capture the most fleeting moments just as impressively.
At Canon, the optical technology that goes into making the world's most advanced lenses have been central to its mission to provide the best in digital imaging. From the lenses built into its compact cameras to the interchangeable lenses for the EOS and EOS M cameras, Canon optics have always backed up its excellent camera designs.
In particular, the EF range of lenses for the EOS series now boasts more than 60 options. They offer an unrivalled selection to any photographer seeking to produce the best images in any situation.
Whether you are shooting close-ups, wildlife or sports events, Canon's EF lenses have you covered. Near or far, fast or slow, light or dark, Canon's macro, zoom, telephoto and wide-angle lenses have proven capable of handling the toughest assignments in the hands of expert users.
Try out a Canon today
No camera, of course, makes a user an instant expert. The best way to find the best camera for yourself is to try things out, get a feel of what a camera can do.
The next time you visit a camera store, ask for a Canon. You won't just find a camera that fits your needs today. A Canon camera will be the beginning of a long, rewarding journey in photography.