Users should carefully pick a camera maker known for great technical support, as well as training workshops that truly enhance the experience.
Whether it's the zoom or the optical sensor, the latest and greatest features are often the first things users look for in a camera.
Increasingly, though, many discerning buyers are also seeking something more - a great after-sales experience.
They are checking out how well a manufacturer handles repairs should components in a camera need to be replaced, for example. At the same time, more users are seeking to learn more about photography - and not just their cameras' basic features - through workshops led by experienced photographers.
When it comes to either aspect, Canon has an edge over rivals. While others stop after making a great product, Canon sees that as the beginning. The experience has to continue being great throughout a user's photography journey.
Renowned customer service
One thing that stands out for Canon is its customer service. The company offers two-year extended warranty to its cameras for an affordable fee, which reflects the quality that users can expect when purchasing a Canon shooter. This is offered by the manufacturer as a way of standing by a product.
At the same time, Canon's after-sales service is well respected by users in Singapore. One way to find an unbiased opinion is to ask fellow users, whether they are buyers in a shop or enthusiasts in an online photography forum.
While others may promise quick and good service, Canon's well-known customer care is backed by actual users who have brought in cameras and lenses to the Canon Customer Care Centre in Singapore to get their equipment serviced.
For users who require fast turnaround, there is also an express service option. They can get the problematic equipment fixed in the same day or in three business day, at an additional cost. Users needing their camera and lenses for professional assignments or even a holiday the next day, for example, can opt for such a quick turnaround.
Learning more through workshops
Yet another area that users are more concerned about today is utilising their new cameras and lenses fully. When choosing camera, it is important how much the manufacturer backs up its equipment by providing useful workshops to help enhance one's skills.
Here, the Canon Imaging Academy is heads and shoulders above other camera makers. While some may offer basic classes on how to operate specific models or types of cameras, Canon goes beyond that by providing in-depth, structured learning of useful photography skills.
From travel photography to digital imaging software skills, the academy enables users to make the most of their cameras and take even better pictures the next time they come across a moment worth capturing.
Rather than ad hoc workshops, the academy is staffed by resident photographers who consistently bring with them real-world experience to the classroom. These instructors include Jino Lee, Lance Leong and Nugene Chiang, well-known names in the local photography scene.
There are also fun outings organised by the academy. Whether this is a trip to the zoo or a random street prowl, the photo shoots promise to be exciting and fulfilling for both aspiring and experienced shutterbugs.
Try out a Canon today
Nothing beats trying things out yourself, of course.
The next time you visit a shop, ask about the after-sales support and extended learning experience that come with a Canon camera.
Remember that your photography journey starts with a new camera. This is what you can expect when you hold a new Canon in your hands.