While readers find the AsiaOne iPad app a breeze to use, the backend system used to publish content is powered by a sophisticated platform called Phoenix.
Developed by global mobile software specialist Tigerspike, Phoenix provides a tailored solution that ensures AsiaOne's content - which comes in different formats - appears consistent in the app. Built-in media tools, for instance, handle images of different sizes, dimensions and qualities to give them a uniform look.
To enhance user experience, unique features such as cover pages, user management of favourite sections and the ability to save articles for offline reading were introduced in the AsiaOne iPad app.
Mr Matt McCauley, general manager of Tigerspike's Southeast Asia operations, said: "We know that time spent on iPads is far longer than that on smartphones. We therefore set out to create a lean-back, immersive experience for users."
The Sydney-founded company turned 10 last September and recently opened its eighth office in Tokyo. It is well-versed in making quality mobile news apps, having developed products for Al Jazeera, The Economist and The Telegraph, among others.
Mr McCauley said: "With Tigerspike's depth of experience in creating great mobile experiences for media organisations around the world, a partnership with Singapore Press Holdings (SPH) was one of our key goals of entering the Singapore market in 2011. AsiaOne for iPad represented our first technical delivery for SPH."