Affluent class prioritizes altruism

Affluent class prioritizes altruism

The Indonesian affluent classes recognised the responsibility brought with money and, as such, charity donations were given high priority, according to a recent Visa Affluent Study 2013.

The survey was conducted by Singapore-based market research and market information group Taylor Nelson Sofres (TNS), which represents Visa International. It spoke to 4,846 VISA card users from 10 countries, including Australia, China, India, Indonesia, Japan, Singapore and South Korea.

PT Visa Worldwide Indonesia president director, Ellyana Fuad, said over the weekend that two out of three people aged between 18 to 55 years old, with an annual income of up to Rp 150 million ( S$16300), allocated money to charities of some kind.

Bank International Indonesia economist Josua Pardede said that spending by this income group would not contribute significantly to total consumption.

"Even though the number increases every year, it is still relatively small compared to the total population," he said.

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