Bid on an exclusive Fendi Peekaboo bag personalised by a celebrity

Bid on an exclusive Fendi Peekaboo bag personalised by a celebrity
Gwyneth Paltrow and her version of the Fendi Peekaboo bag.

Iconic women and an iconic bag have been combined to help raise funds for a children's charity.

With the opening of its New Bond Street store in London, Italian luxury brand Fendi has also launched its Peekaboo Project to help raise funds for Kids Company, a children's charity.

The 10 icons - models Cara Delevingne, Georgia-May Jagger and her mother Jerry Hall, actresses Gwyneth Paltrow and Naomie Harris, singer Adele, journalist Kate Adie, fashion illustrator Tanya Ling, artist Tracey Emin and architect Zaha Hadid - were invited to personalise their own Fendi Peekaboo bag by working with Silvia Venturini Fendi and the Fendi Atelier to bring their ideas to life.

The bags are being displayed in Fendi's new British flagship store on New Bond Street which opened on May 1, 2014, and are available to be purchased via an online auction that will run until May 30, 2014.

All the funds raised from the sale of the bags will go to UK children's charity Kids Company which supports inner-city children and young people in the UK.

So, if you're looking for a bit of Cara's street style or fancy you're more of a "Gwyneth" then you need to check out this unique opportunity to grab something special for yourself, and help some disadvantaged kids at the same time by logging in and making an offer on your favourite bag.

In order to bid on one of the Peekaboo Project bags, go to and follow the prompts. If you sign up to bid on a bag you will be informed via text message on the status of your bid and when someone else makes a higher one.

Fendi will contact the winners on June 2 to arrange the payment and shipment of your prize; the auction is open to participants world-wide.

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