Eva Longoria launches Damiani store at The Shoppes at MBS

SINGAPORE - The Shoppes at Marina Bay Sands (The Shoppes at MBS) today welcomed award-winning American actress and philanthropist Eva Longoria for Damiani's 90th anniversary celebrations and official store opening event.

Damiani, one of the leading designers and manufacturers of high-end jewellery and luxury watches in the world, is the latest brand to join the existing collection of watch and jewellery labels at The Shoppes at MBS.

Mr Guido Damiani, CEO of Damani, said, "I am glad to be here for the opening of our second boutique in Singapore, at The Shoppes at Marina Bay Sands, a shopping mall with one of the largest collections of luxury boutiques in the region. This is also the second boutique we open with Sands Corporation, after the one at The Venetian Macau. It is an extremely valuable partnership, and we look forward to co-operating further."

In celebration of the brand's 90th anniversary, Damiani will be exhibiting Damiani, Celebrating 90 Years of Excellence and Passion at The Shoppes at MBS from May 21 to 29. This exhibition will feature 10 pieces of limited edition jewellery. Each piece is inspired by a decade of Damiani's history to date.

Mr John Postle, Vice President of Retail, Marina Bay Sands, said, "The Shoppes at Marina Bay Sands is very pleased to welcome a world-class retail brand like Damiani to join our luxurious array of watch and jewellery offerings. We would like to congratulate the Damiani Group, and we hope to unveil even more exclusive retail gems for our shoppers in the months to come."

In a bid to help raise funds for local non-profit organisations, the luxury brand and Eva Longoria have also generously contributed the Damiani Gomitolo silver bracelet with diamond. This bracelet will be displayed as part of an auction linked to Sands for Singapore Festival from Aug 1-3.

This charity auction will be one of the many components at the annual charity festival organised by Marina Bay Sands through its corporate social responsibility arm to raise funds towards Business Times Budding Artists Fund and The Straits Times School Pocket Money fund. These two charities cater to youth from low income families.

Founded in 1924 in Valenza Italy, Damiani remains as one of the few family-owned luxury jewellers today known for designing and manufacturing high-end jewellery and luxury watches. The brand first designed for noble families, and later acquired increasing fame in Italy and across the world.

The boutique at The Shoppes at MBS will be its second boutique in Singapore after Scotts Square.

spanaech@sph.com.sg