SINGAPORE - It was a departure of sorts for both Hermes and Old Kallang Airport on Tuesday night.
The luxury French fashion house broke with tradition, unveiling its latest men's collection in Singapore near a very different sort of runway - for aircraft rather than fashion - in the last event held at the former airport before it is redeveloped into a lifestyle hub.
The Men On The Move event saw 900 guests exploring the brand's clothes, shoes and accessories through 14 installations, performances and displays.
Created in collaboration with Argentinian artist Leandro Erlich and French digital artist Miguel Chevalier, these revolved around the notion of travel - a nod to the brand's roots in saddle- making and spirit of travel.
As guests mingled in one room, an airport conveyer belt with bags and shoes started moving - and a male model sitting in a crate was thrown in for good fun. In another room, clothes and aeroplane propellers were suspended from the ceiling. Instead of being made to take off their accessories at "airport security", guests were asked to put on watches, scarves and hats to have their photos taken.
Other highlights of the three-hour event, from 7 to 10pm: a maze of interconnected dressing rooms that guests explored by stepping through what looked like mirrors, and a vintage Voisin car on display in a former hangar.
The 1936 car, one of two left in the world, was flown in from France so guests could admire its Hermes leather upholstery.
The invite-only event was part of the brand's Men's Universe Celebrations, which have been held in Beijing, Paris and Miami.
Artistic director of Hermes' menswear collection Veronique Nichanian says such an event allows the brand to highlight all its offerings.