SEOUL - In an apparent show of support for Korean actor Kim Soo hyun, a fan alleged to be a rich Chinese woman ran a full-page ad for the heartthrob in the May 26 edition of a Korean daily newspaper.
"Dear Soo-hyun, love and support you forever! I wish Soo-hyun get awards on the 50thovies:news Baeksang Arts Awards. Cecilia," read the ad, written both in Korean and English. The advertiser did not disclose who Cecilia was, but Yonhap news agency reported that she is said to be the wife of a Hong Kong business tycoon.
The ad was published in the run-up to the 50th Baeksang Art Awards, on today in Seoul.
The 27-year-old sensation was nominated in four acting categories - Best TV Actor, Popular TV Actor, Rookie Film Actor and Popular Film Actor - for his film Secretly Greatly and drama My Love From The Star.
"Cecilia wanted to run the ad to give strength to Kim Soo Hyun," an official from the Chosun Ilbo newspaper was quoted as saying.
From time to time, fans have collectively posted newspaper ads to show their support and love for stars, but this is the first time an individual has placed a full-page ad.
It allegedly cost around 40 million won (S$48,980).
"As I know, a Chinese fan posted the ad. Even for us, it is amazing to see (what she did for Kim)," the star's management agency KeyEast said.
Kim has enjoyed explosive popularity in Asia with the success of My Love From The Star, in which he played an alien who arrives in Korea by travelling through time from hundreds of years ago and falls in love with a with a modern-day actress, played by Gianna Jun.