It's not just about horses

It's not just about horses

It is billed as a polo event.

But more than just being about horses, sticks and balls, British Polo Day is also about enhancing the lure of British luxury brands.

On the sidelines of two polo games at the Singapore Polo Club on Saturday afternoon were fashion brands showcasing their best products.

They include leather wallets and bags from Ettinger and Johnnie Walker's Blue Label whiskey.

Even Land Rover got into the act with several cars on display at the club. There were also two fashion shows featuring designs from London-based designer Zaeem Jamal.

Mr Ed Olver, who founded British Polo Day, came up with the idea of using the horse as a branding tool for British brands.

The 32-year-old, a former British army captain who served in Iraq, was later posted to the Household Calvary Mounted Regiment, which guards the royal family.

In 2009, he suggested to his superiors the idea of exporting the regiment's display team overseas.

Later that year, they flew 30 of the Queen's horses to Abu Dhabi for a display in an widely publicised event.

"Everywhere I went in Abu Dhabi, there were big billboards publicising the event, and for a young man, it was truly awesome how much the horses could achieve," said Mr Olver.

That event provided the spark for British Polo Day, which is now a roving international event across 12 countries such as Mexico, China, Thailand, India, Australia and South Korea.

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