Sustainability has always been a large part of the Japanese way of living. This concept is also closely related to the Japanese philosophy of Monozukuri (craftsmanship in Japanese).
Therefore, it makes natural sense for the people of Japan promote their way of craftsmanship that takes into account both design and sustainability. The country has a long tradition of creating products that are environmentally friendly - both the fabric and environment are taken into consideration, the production process sees minimum wastage and the resultant product are usually long-lasting.
Sustainable design hence formed the foundation for the Japan Creative Centre's Sustainable Fashion Design Contest. The Japan Creative Centre in Singapore is where Japan's culture and technologies are showcased to Singaporeans. 2013 is the third year this contest is running and its objective is to create an opportunity from students from Singapore fashion schools and Bunka Fashion School in Tokyo Japan to exchange and promote ideas on the growing importance of sustainability and responsible design within the fashion industry.
Sustainable fashion isn't only popular in Japan but the need for a sustainable lifestyle - that includes what people wear - is increasingly widespread throughout the world. This year's theme is "Street Couture" and the top three winners from both Japan and Singapore saw their designs translated onto models and on the runway at the Singapore Fashion Week 2013.
The Japan Creative Centre Presents showcase took place on October 13 2013 as part of the Japanese Couture night and the young designers were in good company - renowned Japanese couture designers Junko Koshino, Keita Maruyama and Yoshiki Hisihuma also showed their collections.
The models walked down the runway with a hop in their steps, displaying the youthful designs from Emi Nagaiwa, Yuri Takagi and Shihori Morisawa from Bunka Fashion School; and homegrown talents Brenda Ling, Chen Zipeng and Josephine Quek. Shihori Morisawa's patchwork denim dress with cut-outs fitted the theme to a T with its street edge while we saw a Commes des Garcon influence in the cape ensemble that Josephine Quek designed.
The Japan Creative Centre Presents showcase took place on October 13 2013 as part of the Japanese Couture night at the Singapore Fashion Week 2013.
Singapore Fashion Week 2013 runs at Marina Bay Sands until October 19, 2013. For more information on Fashion Week 2013 and schedule of shows, go to www.fidefashionweeks.com. You can get your tickets at entertainment.marinabaysands.com/fashion-week-2013.
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