He is known as "King Khan" for being top of the heap in Bollywood, the world's largest film industry.
And last week, actor Shah Rukh Khan, or simply SRK to his adoring fans, added another gem to his crown - he was named the second richest actor in the world on a Wealth-X Hollywood and Bollywood Rich List.
Khan, 48, the only Indian actor to make the list with a personal fortune of US$600 million (S$750 million), is behind only American comedian Jerry Seinfeld and ahead of Hollywood stars Tom Cruise and Johnny Depp.
But in his typical semi-serious style, he brushed off the achievement, saying it does not "define" him and that comparing him to Cruise and Depp is "needless".
"I think I am rich because I have beautiful children," Khan, who has three children aged 17, 14 and one, told the Hindustan Times newspaper.
The humility is for real, which is why the reactions to his being named the world's second richest movie star have been largely positive, with the consensus on social media sites being that it "couldn't have happened to a nicer guy".
He is also witty and outspoken and has an ability to poke fun at himself, qualities that set him apart from other stars and endeared him to the masses.
Khan is hardworking as well, going from New Delhi to Mumbai, India's film capital, as a starry-eyed young man in his mid-20s and working his way up quickly to choice roles, but also taking whatever came his way, sometimes picking roles considered to be unconventional or negative such as that of an obsessive lover or killer in films such as Darr and Baazigar.
However, as he established himself as a bankable lead actor, he went on to deliver blockbuster hits through love stories such as Dil To Pagal Hai and Kuch Kuch Hota Hai.
Khan was born in New Delhi in 1965. He lost his transport contractor father when he was 15, and his mother, a magistrate, when he was 25.
Apart from acting, he has danced at weddings of the ultra-rich and appears at stage shows for a price, making no bones about the fact that he will do pretty much anything for money as long as it is not illegal.