See the rise of fashion films at the Dressing the Screen exhibition

See the rise of fashion films at the Dressing the Screen exhibition

SINGAPORE - In 2012, women filmmakers made up just eight per cent of the directors who had worked on the top 250 films of that year, but when it comes to films specifically about fashion, women actually form the majority, says director and curator Kathryn Ferguson; a fact that she celebrates at the Dressing the Screen exhibition.

To be held at The Institute Of Contemporary Arts in Singapore from September 28 to October 16, 2013, the exhibition will showcase over 20 fashion films made in the last 75 years.

Presented by the British Council, a special section at this exhibition has been dedicated to up-and-coming British female filmmakers like Amanda Boyle. Boyle shot the Mulberry short film "Skirt", featuring Game of Thrones actress Natalia Tena (she plays the wildling Osha in the series).

"Fashion film is a genre that is breaking the mould with female practitioners dominating," says Kathryn Ferguson, in a recent email interview with herworldPLUS. "So this section is a celebration of some of the leading lights in the genre, while showing how female directors choose to represent the female form in new ways that are beginning to challenge how we experience fashion itself.

Happening in conjunction with Digital Fashion Week Singapore, the exhibition will also feature short films by leading British fashion photographers-filmmakers like Nick Knight, Ruth Hogben, as well as the works of fashion designers Vivienne Westwood and Henry Holland.

The exhibition will act as a prelude of what's to come in Digital Fashion Week too, thanks to the growing online prominence of fashion films. In fact, Ferguson thinks that fashion film has become "a new form of fashion communication".

"The online hunger from moving image is insatiable," says Ferguson. "Through a fashion film, designers can showcase their work to the world to a global audience."

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