Singapore Designers Showcase: Aijek, Triologie and A.W.O.L

Singapore Designers Showcase: Aijek, Triologie and A.W.O.L

Sometimes, all it takes is a helping hand for a fashion brand to make the jump from small shop to major label. So for Singapore designers, the Singapore Designers Showcase (SDS), a dedicated platform organised by the Textile and Fashion Federation (TaFf) and supported by Spring Singapore, is very important. It has the ability to be a springboard to greater things for homegrown labels.

Take for instance the label Saturday; this brand was part of the first SDS in 2012 and what would you know? The label held its very own independent runway show at this year's Audi Fashion Festival.

"Our show puts together local fashion names that are well-established in Singapore and are moving towards regional and global success. Showcasing their designs to a large audience of key industry players will enable them to develop their brands further and capture an even wider market globally", said David Wang, vice president of TaFf.


Singapore designer Danelle Woo has the right mix of high fashion and high street experience, having worked in both multi label luxury stores Pois and Zara. For Autumn Winter 2014, Woo wanted to capture the difference between real life and fantasy. To build romanticism in the collection "Fly Home", lace details aplenty were featured on the sweet scalloped hem dresses and graphic floral motifs were featured.

Less about being fashion-forward and more about being fashion-sustainable, Aijek is an eco-conscious brand that makes easy-to-wear pieces, which might be wearable but don't exactly stand-out on the runway.

There also appeared to be a number of different concepts running through the collection which made it seem less cohesive than it could have been. The finale dress, however, was a lovely hippie-friendly purple draped maxi dress.


Triologie is the brainchild of Sylvia Lim and Jennifer Neo and the label is apparently about "spontaneity, wearability and versatility". The Spring Summer 2014 collection was a blast from the past - 80s shapes, bright colours, bold details and a mix of textures which looked a bit dated, particularly one "stamp print" dress.

Unfortunately the mix of capri trousers and A-line dresses, while being casual and wearable, are less interesting on the runway.

The attempt to create something with more impact ‒ an odd mix of mini dress and moto jacket with removeable "tail" ‒ unfortunately didn't seem to fit the rest of the looks that were a lot more casual in style. Also, the very weird "hair helmets" on the final two looks were off-putting; as was the overall styling. Why put opaque coloured tights on looks that were supposed to be for Spring Summer? Still, as a runway debut it wasn't a complete disaster for the brand.

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