Award-winning director Sofia Coppola lent her cinematic vision for the display windows of high-end French department chain stores Le Bon Marche for the launch of her self-designed Louis Vuitton bag, the BB.
Called the 'Ten Fantasy Windows', this is the first time Le Bon Marche has dedicated all its stores' windows to Louis Vuitton.
To mark the occasion, Le Bon Marche came together with Louis Vuitton to create an exclusive version of the BB bag in dark cobalt and fuchsia piping. Named the Le Bon Marche Rive Gauche, it is now available in the French departmental stores.
Top fashion celebrities Dakota Fanning and Miranda Kerr also gathered together to celebrate the launch of the BB bag at a cocktail party hosted by Le Bon Marche on Oct 1.
An icon of the Louis Vuitton Parnassea collection, the SC bag was created in 2009 as a collaboration between French luxury house Louis Vuitton and Coppola. The famed director designed the SC bag, and a miniature version was revealed this year with the introduction of the BB bag.
The specially-designed windows by Coppola will on display till October 26.The BB bag is now available in stores.