Vogue China's fashion cheerleader

Vogue China's fashion cheerleader

As editor of pioneering fashion magazine Vogue China, Ms Angelica Cheung has been described as the most powerful woman in fashion in China right now.

The magazine, which was launched in 2005, has a readership of over a million women and brand advertisers clamouring for space in the style tome, which has resulted in it coming out with 16 issues a year instead of the usual 12.

But the frank, fast-talking, married mother of one brushes off the lofty accolade.

"They can call me whatever they want to call me," says the 47-year-old. "In fashion, yes, we're doing a lot. But it's not me, it's the power of the magazine."

Ms Cheung, who studied law and English literature at Peking University and has an MBA from the University of South Australia, is more concerned about what her six-year-old daughter thinks of her, she says.

Remarkably energetic during the interview with Life! late on Thursday night despite a full day attending and speaking on a panel on Asian creativity at the International New York Times' luxury conference at Capella Singapore, she glows when talking about her daughter, Hayley, whom she describes as "obsessed with shoes and more interested in fashion than I was when I was little".

Beijing-born Ms Cheung, whose father was a diplomat, is married to an British journalist whom she met early in her career when she worked at the Eastern Express newspaper in Hong Kong for three years.

Vogue China readers should be grateful for the inspiration her daughter gives her.

The Beijing-based editor, who was tasked to create a Chinese edition of Vogue that could rival its famous American or British counterparts, says that her daughter's birth changed her thinking about who her reader was.

"I did some soul searching about what kind of woman I hoped Hayley would be. I wanted her to be a positive, loving person, with a bit of courage and who can contribute to society."

The Vogue China woman, too, evolved in her mind, to become someone who was interesting as well as beautiful.

"She was originally a pretty girl but then, she became a pretty girl with a soul, with personality and life."

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