Budget travellers in Singapore can now chalk up miles more easily to redeem free flights on Malaysian low-cost carrier AirAsia.
The group is partnering corporate giants DBS Bank and StarHub for passengers to earn points to use in its customer rewards programme here.
The scheme is open to anyone who flies the airline, 4.5 million DBS card customers and millions more who subscribe to StarHub's mobile and other services.
For example, a Singapore-Kuala Lumpur ticket, excluding taxes and surcharges, is worth about 2,000 points or $750 spent on StarHub. This works out to less than 40 cents per point.
A similar flight on a full-service carrier would require about three times more points, AirAsia said. Fewer points will be needed for promotional fares, the airline said.
AirAsia first launched the programme in Malaysia in November 2011 and has extended it to Indonesia, Thailand and Singapore.
AirAsia's group chief executive Tony Fernandes is confident the programme will give the airline an edge over rival carriers like "pussy cat airways and the junior wallaby" he said, in an obvious reference to Tigerair and Australia's Jetstar group.
The rewards programme will also give full-service airlines a run for their money, he said.