PETALING JAYA - AirAsia has launched an aircraft livery featuring seven-time Grammy winner Taylor Swift.
An Airbus A320, sporting a special paint scheme displaying Swift's name and images, will be travelling to the cities for her up-coming Red ASEAN Tour.
AirAsia Bhd chief executive officer Aireen Omar unveiled the aircraft livery and said they were excited to welcome the 24-year-old singer.
"At AirAsia, we've always taken branding to a different level and this opportunity to work with Taylor and her team marks yet another milestone for us as we continue to build the brand globally," she said in a statement.
Swift's fans, affectionately called "Swifties", will be able to see the special aircraft for the next one year as it will also be servicing AirAsia routes throughout its network which spans 88 destinations across 22 countries.
Bloggers and media from across the region were present at an event on Friday to celebrate the launch of the livery and to commemorate the start of AirAsia's collaboration with the tour as its official airline.
The Taylor Swift Red ASEAN Tour presented by Cornetto will be in Jakarta (June 4), Manila (June 6), Kuala Lumpur (June 11) and Singapore (June 9 and 12).