TOKYO, Japan - All Nippon Airways (ANA), Japan's leading airline group, unveiled new flight attendant and customer service uniforms created by New York fashion designer Prabal Gurung last week.
His designs have been worn by First Lady Michelle Obama, the Duchess of Cambridge and Lady Gaga, and the uniforms reflect ANA's clean, modern and minimalist brand aesthetic, said the airline in a statement.
The new uniforms will be worn by more than 13,000 of the airline's employees.
The designs, which mark the 10th generation of ANA uniforms, feature a combination of light gray jackets and charcoal skirts and pants, enriched with eye-catching accents of ANA's trademark blue.
To differentiate each of the uniforms, Gurung created brightly colored scarves and aprons that feature modern Japanese flower patterns, a nod to the airlines Japanese heritage and innovative brand and service outlook.
"ANA pays such close attention to detail and I wanted to celebrate this throughout the designs," said Gurung.
"My objective was a balance of elegance and timelessness with a modern, fresh appeal. It was also important to communicate ANA's innovative approach while ensuring the crew members' could express their individuality while representing the brand well.
As the most visible form of branding, the new uniforms bring to life the essence of ANA's focus on providing the highest level of Japanese hospitality and service while showcasing the airline's passion for progress and reinvention.
"I'm very proud of these beautifully designed uniforms produced with Mr. Gurung", said ANA President and CEO Osamu Shinobe. "As a global, full service carrier, our hope is to present a rejuvenated and energetic image through these uniforms."
The new uniforms will appear on ANA flight attendants, ground and lounge staff this winter.