Cheap flight tickets fail to curb SAS losses: airline

Cheap flight tickets fail to curb SAS losses: airline

STOCKHOLM - Scandinavian airline SAS announced a further drop in profits for the third quarter on Wednesday, as fierce competition pushed down ticket prices just under two years into a last-ditch recovery programme.

The company's net profit fell by 44 per cent to 494 million Swedish kronor ($69 million, 54 million euros)from May to July, with weaker sales -- down 8 per cent to 10.7 billion kronor -- and cheaper tickets cutting into margins.

On average, the company earned 7.1 per cent less from each passenger, while the cost per passenger fell by only 5.6 per cent. However, the proportion of seats filled reached a record 81.9 per cent.

"This result reflects a market under continued intense price pressure. At the same time, the high passenger growth and productivity show that our strategy is generating effects," SAS chief executive Rickard Gustafson said in a statement.

In November 2012, after five consecutive loss-making years, the beleaguered airline launched a "final call" recovery plan, which has included job losses, salary cuts and administrative cutbacks.

On Wednesday the company said it would lay off half the 350 employees at its Finnish charter subsidiary Blue1 -- on top of 300 SAS job cuts in support, administration and management announced in June.

SAS has come under increasing pressure in recent years from low-cost rivals such as Oslo-based Norwegian, Europe's third-largest budget airline.

"All in all, the fierce competition in the airline industry is persisting," Gustafson said Wednesday.

The airline, which is 50-per cent owned by the Swedish, Danish and Norwegian states, expects to report a profit for the 2013-2014 tax year "provided that market conditions, in terms of capacity, jet fuel and exchange rates, do not decline any further and that no unexpected events occur".

"Use of legal means for intimidating and harassing US companies is antithetical to that," the senior administration official said.

More about

Purchase this article for republication.

BRANDINSIDER

SPONSORED

Most Read

Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.