Indonesia and China are set to launch a joint initiative in November on how to boost tourism, with the two countries agreeing to intensify promotions involving private companies.
The Indonesia-China Tourism Years initiative will be officially launched in Beijing at a ceremony attended by Tourism and Creative Economy Minister Mari Elka Pangestu and China's National Tourism Administration (CNTA) chairman, Shao Qiwei.
For Indonesia, this will be a great opportunity to capture the growing number of Chinese tourists traveling overseas.
"This is a breakthrough and a more comprehensive programme to better promote Indonesia in China and vice versa.
We are optimistic that we can attract more Chinese tourists every year through this programme, as this initiative involves both governments and players within the tourist industry," tourism ministry spokesman Noviendi Makalam told The Jakarta Post on Monday.
The initiative, he said, was set to be held regularly in addition to an annual celebration of the Indonesia-China Tourism Years, which both countries are planning to organise.
China has been one of Indonesia's most important markets for several years with the number of its tourists growing steadily every year.
According to data from the United Nations World Tourism Organisation (UNWTO), 83 million Chinese travelled overseas throughout 2012, a significant jump from the 10 million in 2000.