SINGAPORE - Retail group DFS is investing S$85 million to overhaul its liquor and tobacco duty-free concessions at Changi Airport by introducing new concepts at its stores in the existing terminals and the upcoming Terminal 4.
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Here is the joint statement by Changi Airport Group and DFS Group:
DFS AND CHANGI AIRPORT GROUP DRIVE GROUNDBREAKING TRANSFORMATION OF LIQUOR & TOBACCO CONCESSIONS AT CHANGI AIRPORT
DFS Group and Changi Airport Group (CAG), today revealed plans for its game changing transformation for Singapore Changi Airport's Liquor & Tobacco (L&T) core duty-free concessions across its four terminals. Spanning 85,350 sqf (aprox. 7,900 sqm) of space, the cutting-edge concept will elevate the passenger experience, and reinforce Changi's position as the world's best airport.
At a joint press briefing today, DFS and CAG highlighted an ambitious concept that includes an innovative, never before seen, duplex store design that will house one of the world's most extensive, curated selection of Liquor and Tobacco in any airport worldwide.
This is part of CAG's long term goal to dramatically transform Changi Airport's retail landscape and redefine the airport experience through developing a state-of-the-art space that will delight the airport traveller.
During his presentation, Michael Schriver, COO of DFS Group, commented, "Even after partnering since 1981, DFS and Changi continue to come up with new ways to pioneer and innovate in airport retail experiences. We set out to create a shopping destination that challenges the conventional retail concept and build a unique platform that engages the traveller in a dynamic and personalized way. The result of our collaboration combines futuristic design with one of the most extensive collections of wines and spirits ever offered within any retail environment, better yet an airport environment. We are delighted to continue our partnership with Changi Airport Group, and to bring our shared vision to life."
With an extensive product offering and forward-thinking design concept, DFS and CAG aspires to create the best retail experience with "First in Class" stores through innovative ideas that have never been tried, on or off an airport. Together, DFS and CAG will continue to anticipate the changing needs of the travellers, with the aim to make every customer experience stimulating, adventurous and delightful.
In partnership with the Raffles Hotel, DFS and CAG will deliver a World First Exclusive to Changi Airport - the Raffles Long Bar experience at Terminal 3. Creating an entirely unique and exciting experience for travellers, the Long Bar will play host to regular Mix-it-Bar Events, as well as events featuring Raffles Doormen and Raffles Bartenders.
Exclusive, ready-to-serve products including the "Singapore Sling" will also be available.
In addition to the Long Bar, a Raffles Gifts Shop concept will also be established in T3.