Forget Japan, London and New York.
From Antarctica to Zimbabwe, more people are looking to the road less travelled for holiday destinations.
Mr Khoo Boo Liat, managing director of Universal Travel which specialises in exotic destinations, tells The New Paper that he saw a 20 per cent increase from 2011 to last year.
While he couldn't give exact figures, he estimates about 3,000 customers last year. The agency offers itineraries to Iran, Bhutan and even North Korea.
Not many can claim that they have been to the reclusive state but civil servant Solomon Seah, 52, is one of them.
After a challenge with his friends, Mr Seah set a target of visiting 100 countries by the time he is 60.
Having visited 70 countries so far, including popular destinations such as the US and UK, he is looking for something new and exciting. And Mr Seah is not the only one.
Ms Eileen Oh, the head of marketing and communications at ASA Holidays, says that there has been a higher demand for new and exotic destinations because many people have already visited the typical go-to destinations like Korea and Japan numerous times.
ASA Holidays mainly provides tour packages to mainstream vacation spots, but has come up with various itineraries for exotic destinations like a 17-day Alaska package.
The agency has also seen a year-on-year increase of at least 20 per cent in the number of bookings for longer-haul and more exotic destinations.