A new luxury hotel and serviced apartment chain is entering the Singapore market with two outlets set to open. The 202-room Clermont Singapore hotel and Clermont Residence, which will have about 200 luxury apartments serviced by the hotel, will be operating by 2016. They are being developed by glh., the London-based hotel subsidiary of the Singapore-listed GuocoLeisure Group.
They will be part of GuocoLand's 1.7 million sq ft mixed-use development Tanjong Pagar Centre, Singapore's tallest building at 290m. A grade A office block, retail space and a sheltered event space will also be incorporated into the building.
The chief executive of glh., Mr Mike DeNoma, said the Clermont outlets here will target business travellers and "up-and-coming individuals, men and women" in Asia where "the middle class has evolved very rapidly". He added that room rates "will be competitive with the luxury category on Wednesday in Singapore, the furthest upper tier". The Clermont brand was officially launched in London on Tuesday.
The company will develop Clermont Singapore and Clermont Kuala Lumpur while London's Royal Horseguards hotel will be renovated and rebranded as the Clermont London hotel next year. The new Singapore and Malaysia developments will also have residential apartments serviced by the hotels.
These three developments in London, Singapore and Kuala Lumpur have a gross development value of US$3.2 billion (S$4 billion). glh., which also refers to GLH Hotels Management (UK), was rebranded in June.
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