Ryanair unveiled a behind-the-scenes video for its 2014 charity calendar that had its cabin crew donning sexy bikinis and even going topless for the photoshoots.
The European low-fare airline announced in October that its cabin crew selected Teenage Cancer Trust as their charity partner.
It hopes to raise €100,000 (S$170,600) for the Teenage Cancer Trust, bringing the total raised by Ryanair’s cabin crew for charity to over €700,000 (S$1.2 million) since the first calendar in 2008.
Said Teenage Cancer Trust’s Interim Director of Fundraising, Kate Collins: “Around seven young people aged between 13 and 24 are diagnosed with cancer every day in the UK and the money raised by Ryanair staff and customers from calendar sales will help us to continue to provide them with the vital specialist support they need.”
The behind-the-scenes video showed the girls introducing themselves and posing for a studio photoshoot in both their uniforms and sexy swimwear.
They then went on a location photoshoot to Chania, Crete, which is the airline's 55th base.
The video depicts the girls having fun at the hotel and the pool, chilling with drinks in their bikinis and exploring the area.
They then take turns posing topless at the beach for the upcoming calendar which will have a print run of 10,000 and will be sold onboard the airline and online.