KUALA LUMPUR - Malaysia's intense sale campaigns have helped to bring tourists into the country, the Tourism Ministry said.
Minister Datuk Seri Nazri Abdul Aziz said the number of tourist arrivals last year grew 7.6 per cent during the country's sale campaigns from 2011.
"Arrivals during three sale periods in 2012 increased between 1 per cent and 7.6 per cent over the corresponding periods in 2011," he said during the 1Malaysia Year-End Sale (1MYES) launch yesterday.
He said last year, tourist arrivals reached 25.03 million people, who spent a total of RM60.6bil (S$23.7b).
Of this amount, RM18.56bil was recorded under shopping expenditure, which is 30.7 per cent of all tourists' spending.
He said this was a 5.7 per cent increase from 2011, which recorded about RM17.5bil.
Shopping, he said, made up the second biggest share of tourism spending in the country, just after accommodation.
Nazri said the 1Malaysia Year-End Sale, which will be on until Jan 5 next year, will see discount offers from 30 per cent to 70 per cent from more than 2,000 retailers this year.
The sale is also a prelude to the Visit Malaysia Year 2014 campaign.
The launch was also attended by up to 221 international travel agents and media personnel from 23 countries.
They were here under Tourism Malaysia's Mega Familiarisation Programme, which will see them going on tours to selected destinations around the country.