Faced with stiff competition from both low-cost and full-service carriers, Singapore Airlines (SIA) is striving to set itself apart by rolling out customer-centric initiatives, such as higher baggage allowance and an upcoming redesign of its website.
The SIA group has announced that SIA and Silk-Air are boosting checked-in baggage allowance across all cabins from Nov 15.
Separately, at a results briefing on Wednesday morning, Singapore Airlines chief Goh Choon Phong said the SIA website is expected to undergo further improvements to make it more user-friendly and intuitive.
"That new design for the website will begin to be introduced sometime next year," added Mr Goh.
The website's last major revamp in 2011 was riddled with technical problems, which the airline has since rectified.
Meanwhile, baggage allowances will go up by 10 kilograms across all classes of travel, which means that economy class passengers will now be allowed to carry 30kg, while business and first-class passengers will have a baggage allowance of 40kg and 50kg respectively.