Singapore's largest theme park to tie up with local F&B outlets

Singapore's largest theme park to tie up with local F&B outlets

Housed in a three-storey building, the theme park will cover an area of 7,600 sq m.


Get the full story from The Straits Times.

Here is the full statement from KidZania:

KidZania today announced the first six of 30 plus industry partners to be part of the educational and entertainment theme park when it opens on Sentosa Island in early 2015.

The new partnerships from leading international brands will see the set-up of five establishments to help children understand the challenges and rewards of different professions and activities. The partners are leading regional financial services provider, Maybank, the regional arm of the world's #1 non-fiction media company, Discovery Networks Asia-Pacific, probiotic dairy product maker, Yakult, Japanese imaging and optical products manufacturer, Canon and wholesome food and beverage outlet, The Soup Spoon. In addition, one of Singapore's most traditional coffee shops, Killiney 'Kopitiam' has also been confirmed as a F&B retailer at KidZania Singapore.

Unlike other theme parks, KidZania will not have any rides. Instead, it will combine role-playing with real life experiences in a kid-sized city that emulates the workings of a real city to provide unique 'edutainment' fun. KidZania features real-world establishments (bank, university, fire station, radio station) and career choices (pilot, surgeon, fashion designer) to help children develop real life skills. By creating a child-centred community experience, KidZania Singapore is set to educate, empower and inspire 4 to 14 year olds by replicating the real world, scaled to a child's size, in a safe and self-contained city environment.

"KidZania works closely with private businesses and governments to fulfil its mission of providing the highest quality of realism role-playing experiences for children around the world. A key component of the KidZania experience is the integration of real-world in a variety of role-playing activities exposing children to equal parts of entertainment and education. These partnerships will enrich each activity by creating a more authentic immersive experience for children," said Tunku Dato' Ahmad Burhanuddin, Managing Director and Chief Executive Officer for Themed Attractions, management company and operator of KidZania Singapore.

KidZania offers partners the chance to give children interactive learning experiences by sharing their expertise in their respective fields. By adding to the realism of the experience, KidZania's partners also benefit from a revolutionary brand experience and gain unparalleled exposure.

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