S'pore Girls step onto the race track

S'pore Girls step onto the race track
The 2014 Singapore Grand Prix winner’s trophy, which had been custom-designed by advertising agency TBWA and hand-crafted by local jewellery brand RISIS, was unveiled by Singapore Airlines (SIA) Singapore Girls at the Marina Bay Sands (MBS) on August 28, 2014.

SINGAPORE - It is tough being the face of Singapore Airlines.

Just ask flight stewardess Sharon Kandiah, who has not only worked in aircraft cabins for the past 20 years but has also become one of the national carrier's most recognisable Singapore Girls.

Ms Kandiah's smile has graced SIA's advertisements, and a standee of herself is a common sight at tour agencies and airport lounges.

From Sept 19 to 21, Ms Kandiah will once again be seen, not flying the friendly skies, but on the tracks of the Singapore Airlines Singapore Grand Prix.

The 41-year-old is among 50 Singapore Girls who have been handpicked to don the signature sarong kebayas and line up at the starting grid on race day.

They have the responsibility of guiding Formula One drivers to their cars without breaking a sweat under the glare of a phalanx of cameras.

Even though the in-flight supervisor, who joined SIA in 1991, has appeared in more than 30 public events and advertisements, she is still a bundle of nerves over her upcoming gig.

Beamed to millions across the world, the night race is probably SIA's largest publicity event to date. Ms Kandiah said: "The whole world will be watching... Even if we don't have to speak, how we stand, how we place our hands, say a lot about the SIA brand."

While the F1 event's previous title sponsor SingTel picked its grid girls through a reality programme and put them in sexy outfits to heat up the tracks, SIA says it went with authenticity - the Singapore Girl who embodies Asian grace, hospitality and the commitment to service.

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