SINGAPORE - Singapore has emerged as the holiday destination in Asia that tourists from China most want to visit in the next 12 months, edging out Hong Kong and Taiwan, according to a survey report released yesterday.
This could be due to Singapore's reputation as a safe country, as 43 per cent of respondents in the study by travel-booking site Hotels.com cited safety as the most important factor influencing their destination choice.
Other factors are the availability of historical and heritage sites (39 per cent) and whether the destination is "value-for-money" (30 per cent), said the report, titled The Chinese International Travel Monitor.
The report surveyed more than 3,000 Chinese travellers and more than 1,500 hoteliers around the world.
Worldwide, Singapore is the sixth destination that Chinese tourists want to visit the most in the next 12 months. The top five countries are Australia, France, New Zealand, the United States and Switzerland.
Singapore's popularity among Chinese travellers has not changed much from last year, when actual bookings on Hotels. com placed the country as the fifth most-popular destination, the report said.
China has become an increasingly important source market for tourism industries around the world, with Chinese tourists spending US$102 billion (S$130 billion) last year on overseas vacations.
Holidaymakers from the Asian giant overtook the US and Germany to become the largest source of tourists, as well as the biggest spenders on international travel, last year, according to figures from the United Nations World Tourism Organisation.