Top 10 destinations China's super rich like to visit

Top 10 destinations China's super rich like to visit

Australia has toppled three-time champion France as China's most preferred country for luxury travel, according to the Chinese luxury Consumer Survey 2013 by monthly business magazine Hurun.

The Hurun report, currently in its tenth edition, reveals the brand preferences, consumption habits and lifestyle trends of China's wealthiest individuals.

The analysis on travel showed that Dubai in the United Arab Emirates and Maldives both rose five spots to third and fifth places respectively in the list of preferred luxury destinations.

Singapore and the United States, who were runners-up in the previous year's rankings, both fell to ninth and sixth positions.

Only three countries in the list are in Europe, although the report said visitors to Germany was "relatively high". The United Kingdom did not make the top 10 rankings this time round.

According to Hurun, China's high net-worth individuals are busier than ever. They spent an average of eight days a month on business trips, one day more than the previous year.

Their allocated time for leisure also dropped by 20 per cent and they are working more on weekends.

The average Chinese millionaire took 7.5 days of holiday last year.

Domestically, the city of Sanya retained its title as the most popular local tourist destination for four consecutive years.

According to Hurun, the Chinese elite community ranks travelling as their favourite leisure activity along with reading.

wjeanne@sph.com.sg

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