KUALA LUMPUR - The Tourism and Culture Ministry has partnered with Visa to promote Visit Malaysia Year 2014 and Malaysia Year of Festivals 2015.
Minister Datuk Seri Nazri Aziz said having Visa as the official card would provide the ministry with opportunities to reach out to an unprecedented number of visitors through Visa's global network.
"It is truly significant having Visa on board as our strategic partner to assist us in further promoting Visit Malaysia Year 2014 and Malaysia Year of Festivals 2015 to the rest of the world," he said in his speech which was read out by the ministry's secretary-general, Datuk Dr Ong Hong Peng, here yesterday.
Ong also signed the memorandum of understanding on behalf of the ministry.
The strategic partnership, Nazri added, was an initiative under the Blue Ocean Strategy.
Visa, he said, would help promote events and festivals in the country throughout this year and 2015 as well as help highlight the best travel packages and promotional offers.
Nazri said they hoped to achieve 28 million tourist arrivals and RM76billion (S$29 billion) in tourist receipts this year.
"As for the Malaysia Year of Festivals 2015, we aim to achieve 29.4 million tourist arrivals and RM89bil in tourist receipts," he added.
On the Visa Explore App, which was unveiled yesterday, Nazri said it would enable tourists to obtain up-to-date information about Malaysia before and during their trips.
Visa's Consumer Products vice-president Ruben Salazar Genovez said that his organisation would work closely with the ministry to promote Malaysia's tourist destinations, attractions and events.