Wooing back Chinese tourists

Wooing back Chinese tourists

SINGAPORE - Singapore wants to nip a dip in the number of Chinese tourists coming here with a $1-million campaign to convince them that the Republic is worth visiting in its own right. This follows four months of decline in passenger traffic from China.

In a bid to woo the Chinese, Changi Airport Group told The Straits Times it has joined hands with Singapore Tourism Board, the two integrated resorts and other travel partners in a marketing drive titled Rediscover Singapore From Your Heart.

Wildlife Reserves Singapore, Singapore's Lex Travel as well as China's five biggest travel agencies are also taking part in the five-month-long drive from now until October.

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