Hipster cafes are all the rage these days. But two new cafes hope to attract a different breed of clientele - triathletes and bikers.
Peloton Coffee & Juice Bar at Changi Village is a cafe-cum-retail store selling triathlon gear, while The 7th Cylinder at Jalan Pisang is a motorcycle-themed cafe.
Wheeler's Yard at Balestier and Coast and Company at Siglap also sell bicycles. But Peloton goes one step further by targeting triathletes. They can browse racks of triathlon gear and merchandise, with a price range from $3 for energy shots and gels to at least $2,000 for full carbon monocoque bicycle frames.
The cafe also has a build-a-bike service, where customers can choose the frames and components of their bikes and have these custom-built by a professional bike mechanic hired by the management. The service is free of charge if the parts are bought in-store, but will cost between $120 and $150 if customers use their own components.
Peloton is the sole distributor in Singapore for the triathlon-specific Ceepo bikes, a popular Japanese brand. Prices start from $4,000 for the full bike set-up.
Mr Fir Iqbal, who opened the boutique in March followed by the cafe in June, believes there is a market for Peloton, especially with the growing interest in cycling. He adds that the large number of park connectors here has also made cycling safe and alternative means of transport.
Says the 32-year-old cafe manager: "Compared to other cafes, we have a sports-driven theme. We feel that working on the sporting aspect would give us more mileage than ordinary trends."
His cafe sees a steady flow of cyclists passing by throughout the day as Changi Village is a popular cycling destination.
Even non-cyclists are drawn to the place because of its trendy decor.
The look is "raw, cosy and quirky", as Mr Iqbal describes it, thanks to concrete flooring and a concrete bar, as well as tables, chairs and menu boards that the staff made out of wood and painted themselves. He says: "The handmade furniture cultivates the hands-on aspect of our cafe because it's like how we build bikes."