MANILA, Philippines-And the chicken derby began.
Feathers flew in cyberspace as Kentucky Fried Chicken joined the poultry war, taking a funny jab at Jollibee's #ChickenSad plight.
"No such thing as #ChickenSad in the house of #SoGood," tweets @KFCPhilippines, the American fastfood chain famous for its "Finger lickin' good" ad slogan.
Jollibee's legion of distraught fans took to social media Thursday to whine over the leading Asian restaurant chain's supply shortage in its stores as a result of a systems upgrade. #ChickenSad, a spoof of Chickenjoy, became a trending hashtag.
In a statement, Jollibee said that a number of its branches in Metro Manila and nearby cities "are currently operating on a limited menu."
Harvey Ong, Jollibee Foods Corp. vice president for marketing, said systems upgrade affected "delivery schedule of raw materials from our commissary to select stores."
He said they were fixing the glitch.
"We are committed to having all our products - including Chickenjoy, Jolly Spaghetti and Yumburgers - available again in all our affected stores soonest," Ong said.
In cyberspace, meanwhile, there seems to be no let-up in netizens' feathery war.