The Depressed Cake Shop is a pop-up cake shop that sells only grey-coloured cakes and other baked goods that are thematically tied to mental illness, with the purpose of raising awareness of mental health issues.
The mastermind behind the project is Emma Thomas, who calls herself Miss Cakehead. She started the shop in Britain in August and since then, more than 30 Depressed Cake Shops have popped up all over the world.
On Sept 15 and 16, one will be popping up in Kuala Lumpur!
The KL Depressed Cake Shop 2013 initiative has been taken by Sabrinah Morad, who heard about it from her sister, whose cafe in Cardiff, Wales, was one of the first participants in Britain.
It is very personal for them as they have family members who suffer from depression (which is a medical illness that affects one in four people and is not, as one might presume, something sufferers can just snap out of).
Sabrinah approached a few friends and together they organised the KL Depressed Cake Shop, which will be held in conjunction with the Malaysiaku celebrations on Bangkung Row, Bangsar, Kuala Lumpur. It is hosted by the Madisons restaurant.
On sale at the event will be all kinds of cakes and sweets made to a grey theme that have been baked and contributed by amateur and professional bakers.
Those of you who are interested still have time to make your own cakes for the event! (It costs only RM20 to enter and there's a chance to win a Kitchen Aid mixer, ice cream maker or cooking lessons - details in the link below.)
All funds raised from the sale will be donated to the Malaysian Mental Health Association.
The KL Depressed Cake Shop 2013 will be appearing from 5pm to 8pm at the Malaysiaku Celebrations on Sept 15 and 16 at Madisons, 65 Bangkung Row, Bangsar, KL. For details, go to https://www.facebook.com/thekldcs2013