E-grocer to revive interest in wet markets

E-grocer to revive interest in wet markets

With wet markets losing their appeal gradually among young adults here, a Swiss national living in Singapore is doing her bit to keep interest in them alive.

Ms Sabine Seilliere, 33, started a company called Sabine's Baskets in April which provides an online home-delivery service (www.sabinesbaskets.com) for baskets of fresh fruit and vegetables sourced from the Tiong Bahru wet market.

This adds to previous initiatives that tap on social media and apps to preserve the heritage of Singapore's wet markets.

One of Sabine's Baskets' main thrusts is to support the local community, and help "keep Singapore's heritage alive", Ms Seilliere told My Paper in an interview on Tuesday.

"(Wet markets) are part of Singapore, part of the culture here," said the former marketing and communications executive. "The stall-owners (are)...in a very tough business because they face competition from the big supermarkets."

She added that Sabine's Baskets was also established with the hope of "giving back to the community", where she was "welcomed with open arms".

Ms Seilliere moved here with her husband a year ago, and said she was impressed by the quality of the produce available at wet markets, compared to many big supermarkets, be it in terms of freshness, ripeness or cost.

Purchase this article for republication.

BRANDINSIDER

SPONSORED

Most Read

Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.