SINGAPORE - How far would you go to sample your favourite food?
Would you be willing to fly to its country of origin just to savour it in all its original glory?
That's what many Singaporeans are doing, as they take to the skies to sample Korean food in Korea itself, reports SPH Razor.
Korean culture, like its food and dramas, has become a national obsession, and hardcore fans of Korean cuisine go to great lengths to taste their favourites at their most authentic.
"I went to Korea just a few months ago," said one fan in an interview by SPH Razor.
His favourite is dak-galbi (Korean barbecued chicken). "We went to Seoul, Chuncheon. Chuncheon for the dak-galbi and Cheongju for the bread."
Cheonju is home to Palbong bakery, the filming location of popular Korean drama Baker King, also known as Bread, Love and Dreams. It features Korean actor Kim Tak Goo.
"[It's] one of the dramas that touched our hearts the most," he said.
Many Singaporeans who fell in love with Korean food did so through the country's dramas and variety shows, which are extremely popular here.
Shows like celebrity variety show Running Man and popular drama My Love from the Star feature Korean food heavily, whetting the appetites of ardent fans. There is also no shortage of Korean restaurants in Singapore to cater to the national obsession with Korean food.
With the growing number of Korean restaurants in Singapore, one fan still felt it was not enough. He hopes that Singapore will have more Korean brands of banana milk and dak-galbi, which is currently only sold by one Korean franchise at Bugis Junction.
However, even die-hard Singaporean fans of Korean food will not eat certain items on the Korean menu.
Of all three fans interviewed by SPH Razor, none would be willing to try Korean live octopus, a dish which is exactly as it sounds. Live octopus, still wriggling, and eaten almost whole.
"As long as it's moving when we eat it, I don't think we'll want to try that," said one fan.