"Any food, when directly exposed to an open flame, will burn instead of cook," said Fonterra dairy food products sole distributor for Brunei, MAJU LSK Logistics and Foodfare Sdn Bhd.
The distributors Director, Sam Ying Kok accompanied by the company's Coordinating Officer Simon Song, went public with the statement yesterday as reassurance that the Fonterra food products they supply and distribute across the country is of high quality and safe for public consumption.
The matter came into question recently when a video clip that went viral over the internet and other social media networks demonstrated how a slice of Fonterra Cheese will burn instead of melt when held directly over an open flame.
The press conference held yesterday specifically addressed videos of the demonstration posted by a physician from Dubai last week which was imitated and reproduced as a local version of the demonstration.
Song, in elaborating on the actions seen in the videos, explained that both clips obviously show the people burning the cheese, which is what happens when holding anything directly over an open flame.
Proteins, fats and emulsifiers in cheese give off a plastic smell when it is burned, he added.
Products from the principal company Fonterra Brands (M) Sdn Bhd are processed and packed in strict compliance with the CODEX Alimentarius International Standards, the Malaysia Food Act 1983 (Act 281) and Regulations and Fonterra's own Food Safety and Quality System,
MAJU LSK's Director Sam Ying Kok said that they are taking extra measures to reassure to the public that the cheese from Fonterra is safe, "before the videos spread any further".
As an absolute assurance of the quality and safety of the products they bring in, Sam pointed out that they are planning to test their foods with an independent body to make sure that all of the cheese products that the company is bringing in are safe for human consumption.
When asked whether the company had plans to file for legal action, Sam said "Right now, we're not looking to go after the video makers (in Brunei) since it looks like they have no ill intentions.
Instead, they are just doing it out of curiosity and are ignorant about the proper testing procedures."
As the sole distributor of the brand since August, the business is very important to the company and they would like to once again reassure the public that their foods are safe, he added.
Fonterra is a multi-national dairy co-op from New Zealand with products such as Anchor butter, Mountain Maid UHT Real Dairy Cream and Anchor milk as well as Mainland cheeses.