Kirimi-chan wants you to eat lots of fish

Kirimi-chan wants you to eat lots of fish

A popular character has been appointed as a "Let's eat fish ambassador" in an attempt to encourage people to eat more fish. The character is Sanrio Co.'s "Kirimi-chan" in the shape of kirimi, or fish fillet, of salmon.

Japan is a world-leading fishing nation with large catches and consumption.

However, the amount consumed is decreasing, according to a recent report. The Agriculture, Forestry and Fisheries Ministry decided to ask popular character Kirimi-chan to publicize the appeal of fish.

Kirimi-chan is quoted as saying, "I'll do my best so that people will come to eat a lot of fish."

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