McDonald's launches exclusive X LINE Plush collectibles

SINGAPORE - McDonald's Singapore has launched its exclusive McDonald's X LINE Plush Collectibles featuring the adorable LINE characters - Cony, Sally, Brown, Moon and Leonard, in restaurants today.

From 11am on Jan 5, 2015, each McDonald's X LINE Plush Collectible will be available at McDonald's restaurants priced at $4.90 each with purchase of an Extra Value Meal. Each customer will be limited to four McDonald's X LINE Plush Collectibles per store visit while stocks last.

The plush collectibles will not be available at Drive-Thrus, Self-ordering kiosks, McCafe or via McDelivery.

Each McDonald's X LINE Plush Collectible comes in a customised box that features the corresponding character as part of the box design.

One new plush collectible design will be released every Monday at 11am for five weeks. They are Cony from Jan 5, Sally from Jan 12, Brown from Jan 19, Moon from Jan 26, and Leonard from Feb 2.

For Valentine's Day, McDonald's is featuring a Forever Love Special Edition Box that consists of two LINE characters. Priced at $19.80 each, these will be available with purchase of an Extra Value Meal, available exclusively in stores from 11am on Feb 9.

Customers will need to show that they have a LINE app downloaded on their phone to purchase this set. Each customer will be limited to four Forever Love Special Edition Box sets per store visit, while stocks last. The Forever Love Special Edition Box is not available for purchase online.

For those feeling charitable, McDonald's is partnering with a Singapore-based volunteer welfare organisation, Compassion Fund Ltd, to allow customers to donate their meals to needy students. These students are from low-income families facing crisis due to the sudden death, critical illness or major accident of the family's breadwinner.

Customers who wish to donate their meals can inform McDonald's counter crew when placing their order. Donated meals will be valued at $5 each and will be distributed to the beneficiaries of Compassion Fund in the form of McDonald's meal vouchers at the end of the promotion.

To offer customers greater convenience, McDonald's will also launch an online purchasing system to give fans and collectors the convenience of a one-stop option to complete their sets as well as have them delivered right to their doorsteps. From 11am on Jan 5, the McDonald's X LINE Plush Collectibles Set, comprising the five McDonald's X LINE Plush Collectibles (Cony, Sally, Brown, Moon and Leonard) will be available for online purchase at https://onlinestore.mcdonalds.com.sg/.

The set will also be packaged together with five Extra Value Meal food vouchers valued at $5 each, and will cost a total of $70 to purchase, inclusive of delivery.

To make things even more convenient for customers, McDonald's will be teaming up with SingPost as its delivery partner. Customers can opt to have their sets delivered to them via Speedpost delivery or through the new SingPost POPStations which allow for 24/7 self-collection. Each customer will be limited to three sets per transaction, available while stocks last.

spanaech@sph.com.sg