Singaporeans head to JB in search of 'cheaper' mooncakes

Singaporeans head to JB in search of 'cheaper' mooncakes
Brisk business: Customers trying out mooncake samples at the Tong Ah Mooncakes booth at the City Square shopping mall in Johor Baru.

JOHOR BARU - Singaporeans are cashing in on the ringgit's depreciation by buying their mooncakes across the Causeway.

Tong Ah Mooncakes manager Ann Wong said about 90 per cent of their customers were Singaporeans.

"The drop in the ringgit is a pull factor for them as they could buy three times the number of mooncakes compared to the price they have to pay back home," she said yesterday.

"We have many returning Singaporean customers who look for our signature Teochew yam flaky mooncakes. We sell about 600 to 800 of these mooncakes daily."

Mooncakes are a must for those celebrating the Mid-Autumn Festival tomorrow.

Oversea Enterprise Bhd general manager (sales) Yap Teck Beng said the majority of his customers were Singaporeans and the Malaysians who worked in the island republic.

"They would purchase up to 10 boxes each time," he said, adding that most of the customers bought them to give away as gifts.

Malaysian customers, he said, were more cautious buyers.

"They (the Malaysians) are still willing to spend on mooncakes as the festival is just once a year, but they take more time to pick their favourite flavours," he said.

KLT Mooncake asssistant manager Leong Shi Yu said some of her Singaporean customers made several trips to Johor Baru to buy the sweet treats.

"This may be due to the stringent checks at the republic's immigration checkpoint.

"Besides traditional flavours, our customers love our hazelnut nutella snow skin mooncake," Leong said, adding that sales were brisk as the festival drew near.

The Mid-Autumn Festival is observed on the 15th day of the eighth Lunar month each year when families would feast on mooncakes. The young ones will carry lit lanterns around the neighbourhood to mark the occasion.

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