The Color Run to be held in Jakarta

The Color Run to be held in Jakarta

CIMB Niaga in cooperation with and organized by IMG World-wide Inc and MesaRace will present the Color Run, a 5-kilometer leisure jogging event on Jan. 26, 2014 starting from Parkir Timur Senayan, Central Jakarta.

"CIMB Niaga is proud to present this unique and fun run called the Color Run. This is a phenomenal event," president director of CIMB Niaga Arwin Rasyid said in a statement.

The Color Run was initiated in January 2012 as an event to promote health and happiness by bringing the community together to participate in what claimed to be "the happiest 5km on the Planet".

All runners are moving canvases that will be doused from head to toe in different colors in each kilometer they pass through during the race.

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