For Tottenham Hotspur, life after Gareth Bale begins on Saturday.
The Welshman has played practically no part in Spurs' campaign so far, but fraught and extended negotiations meant that his absence was always conspicuous.
Now that he has finally departed, the new era can begin.
There is no question that Tottenham have spent their windfall well.
Daniel Levy, Franco Baldini and Andre Villas-Boas have assembled one of the most impressive squads that White Hart Lane has seen since the days of Bill Nicholson.
The capture of Erik Lamela, a winger who would not have left Serie A had it not been for Roma's financial issues, was a particular highlight.
It's a signing so impressive that, by contrast, the recruitment of Danish wonder kid Christian Eriksen looks like a conservative punt for the future. With Nacer Chadli, Paulinho and Etienne Capoue all blooded already, and bruised in Capoue's case, it's clear that Spurs will be a formidable prospect this season.
And yet, it will take time for these players to settle. Anyone expecting the north London side to rocket into a title challenge should prepare themselves for disappoinment.